According to Melbourne's Herald-Sun newspaper, the founder and CEO of Energy Watch, Ben Polis, has been forced to step down from his position after posting offensive comments on his personal Facebook page. Interviewed on Melbourne radio as the scandal broke, internet marketing specialist, Ray Poole from Swoop Digital, discussed the importance of social media in managing a person?s and a company?s online reputation. After the often controversial Mr Polis placed offensive remarks on his facebook page, he defended his actions to the Australian media by saying that he thought he was joking with "friends." ?Once we place a comment, photo or article to the internet - on social media sites like Facebook and Twitter, in forums or chat rooms, it is near impossible to take it back,? said Mr Poole. Swoop Digital is a Melbourne based strategic internet marketing, web development and search engine optimisation company that helps business to business and business to consumer companies get more customers, more sales and increase their profits via online digital technologies.
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