Last season's "The X Factor" on FOX enabled fans to vote via direct messages, thanks to an assist from Twitter. And this Wednesday's premiere of season 2 takes up Twitter's favorite voting methodology -- hashtags -- by pitting a new slate of judges against each other in a popularity contest. This season kicks off with the debut of judge Britney Spears with #MrNiceGuy Simon Cowell.
Friday, September 14, 2012
New season of ?The X-Factor? starts Twitter hashtag war
Last season's "The X Factor" on FOX enabled fans to vote via direct messages, thanks to an assist from Twitter. And this Wednesday's premiere of season 2 takes up Twitter's favorite voting methodology -- hashtags -- by pitting a new slate of judges against each other in a popularity contest. This season kicks off with the debut of judge Britney Spears with #MrNiceGuy Simon Cowell.
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