The Weather Channel (TWC) continues to be at the forefront of social media innovations. The TV brand relaunched their website in honor of their 30th birthday and updated their apps with a focus on photos. They also just acquired competitor Weather Underground, an online weather service who's partners included the Associated Press, CBS and Google.
Monday, July 9, 2012
How The Weather Channel is using Foursquare?s apps platform
The Weather Channel (TWC) continues to be at the forefront of social media innovations. The TV brand relaunched their website in honor of their 30th birthday and updated their apps with a focus on photos. They also just acquired competitor Weather Underground, an online weather service who's partners included the Associated Press, CBS and Google.
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