Thursday, May 3, 2012

NHL app lets fans play predictive game in sync with TV

The pro sports leagues have a tremendous opportunity to capitalize on the second screen, and the NHL has rolled out the most promising synchronized experience we've seen among the leagues to date. Called NHL Preplay, the iPad app (iPhone coming soon) enables fans to predict what will happen next in live games, competing head-to-head with their friends -- the first app of its kind in US pro sports. It launched just in time for the NHL playoffs, and we gave it a spin with the Phoenix-Nashville game.

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