Friday, April 27, 2012

ACTV8.me adds second screen loyalty program via Tango Card

Fresh off new partnerships with FOX and Oxygen, the second screen platform ACTV8.me is rolling out a loyalty program aimed at rewarding TV viewers. Powered by Tango Card, a virtual currency that can be redeemed for gift cards, ACTV8 says it will provide "real rewards" to encourage TV viewers to watch shows and engage with the app during the broadcast -- and the commercial breaks. Rewards span Amazon, Fandango, The Gap, Target, Nike, Starbucks and more.

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