Last night's season premiere of Mad Men attracted a surge of social activity: 106K social comments on
Bluefin Labs and an activity score of 218K on
Trendrr, winning the night on cable TV. Unlike most shows that score big on the
social TV charts, Mad Men is a scripted drama, not a reality TV show or live event. For example, the highly-promoted NBC premiere of Smash drew 52K social comments, compared to 106K for Mad Men, according to Bluefin stats.
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